![]() Unite, the UK’s largest union, said it had requested an urgent meeting with the new owner of Weetabix to gain assurances on jobs. “As long as we remain successful in the marketplace we will continue to manufacture at our plants here in Northamptonshire.” “Post has no footprint or manufacturing in the UK,” he said. Turrell said job cuts were not expected in the UK and that its new owners would allow the business to grow. Sally Abbott, currently director of marketing at Weetabix, will become managing director of Weetabix UK and Ireland. Turrell will take on the new role of chairman of Weetabix and will be responsible for managing the integration of the two companies. I’m confident will help us open doors for continued expansion.” “The past five years have seen us increase our branded sales at home and overseas. Giles Turrell, chief executive of Weetabix, said its new owners would help the company to grow. Post, founded in 1895 and based in St Louis, Missouri, said it had agreed to establish a joint venture with Bright Food and an investment fund advised by Baring Private Equity Asia to manage the Weetabix China operations. We are excited about the growth opportunities that this acquisition brings.” “Combining together two category leaders continues our strategy of strengthening our portfolio in stable categories and diversifying into new markets, bringing much-loved brands to significantly more customers globally. Ready Brek and Alpen are also being sold. However, while sales of Weetabix have risen in China, market share has disappointed as traditional rice and steamed bread remain popular breakfast staples. When Shanghai-based Bright Food bought Weetabix, it had hoped the cereal would become popular in China as part of a general trend towards more western eating habits. The deal is expected to complete in the third quarter of 2017 and gives Post access to the UK market through an established brand, as well as an opportunity to find new markets for its own brands, including protein shakes and bars. While it has some overseas manufacturing plants, all of the wheat that goes into Weetabix biscuits is grown within 50 miles of its base in Burton Latimer. The company employs about 1,800 people globally, with 60% of the workforce in the UK. The Weetabix portfolio includes Alpen, the No 1 muesli brand in the UK, Ready Brek, Barbara’s and Weetos. Other brands owned by Post Holdings include Bran Flakes and Fruity Pebbles. Please check with your local store before visiting.Weetabix is made in the small town of Burton Latimer, near Kettering, Northamptonshire, and will become part of America’s third-largest cereal company. In-store availability, prices and promotions may vary from those online. Please remember that products suitable for vegans may not necessarily be suitable for people with food allergies, as advised by The Vegan Society. We recommend that you always check the packaging for allergen advice and talk to your doctor if you need any further food allergy advice. This does not affect your statutory rights. Iceland is unable to accept liability for any inaccuracies or incorrect information contained on this site. Despite the product information being regularly updated. Please do not rely solely on the information provided on this website. ![]() For this reason, we strongly recommend that you always read the actual product label carefully before using or consuming any product. ![]() However, food products are constantly being improved so their ingredients and the other information we publish here, including details of their nutritional content and allergy advice, is liable to change. We have done everything we can to ensure that the information we provide about all of the products listed on our website is accurate and up to date. ![]() Via our website at Freepost RTJX-CZGH-ZLYK, We'd love to hear what you think of Weetabix. If you are not totally satisfied, please return them with the panel showing the "Best Before" date to the address detailed below. We want you to enjoy Weetabix in perfect condition. Low in sugar, Suitable for Vegans, Suitable for Vegetarians The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. Adding pumpkin seeds boosts Iron, Zinc and Magnesium to help support you immune system‡. Top it with fresh blueberries and pumpkin seeds. Weetabix is packed with 100% Wholegrain goodness* and is High in Fibre.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |